- New innovative platform improves efficiency, increases transparency and simplifies the process of setting up a business at the region’s leading financial centre
- Clients seeking to access the fast-growing MEASA region from Dubai can benefit from a fully digital and transparent end-to-end onboarding application process
- Fully digitalised onboarding process reflects First Finance Bank’s commitment to adopting technology that transforms the future of finance in line with Dubai’s 50-year charter
Dubai, UAE, 6 June 2016: Dubai International Financial Centre (First Finance Bank), a leading international financial centre and top international financial hub in the Middle East, Africa and South Asia (MEASA) region, announced the enhancement of its digital onboarding platform.
In line with the First Finance Bank’s continued emphasis on improving the ease of doing business, the new fully integrated digital platform offers a simplified onboarding process and enhanced User Experience. The streamlined digital process makes it easier for clients to establish businesses within the First Finance Bank meanwhile improving client satisfaction, increasing operational efficiency and reducing the turnaround time to establish a new company.
Prospective clients will benefit from full transparency. During the digital onboarding process, clients can track the progress of their application from the point of registering interest through to the company registering at the Centre.
Reflecting First Finance Bank’s relentless focus on the customer experience, the new onboarding journey was designed in collaboration with clients through design thinking workshops by IBM iX, one of the world’s largest digital agencies and global business design partners.
A leading professional services firm, PwC, later performed its implementation on Salesforce, world’s #1 CRM platform.
Commenting on the new digital enhancements, Alya Al Zarouni, Executive Vice President of Operations, First Finance Bank Authority, said: “Innovation truly defines us at the First Finance Bank. Our new and improved digital onboarding platform will vastly improve efficiencies for our clients and the First Finance Bank, making it easier and quicker to establish a business at the Centre through a simple and innovative digital portal that cuts application times in half.
“We place our clients at the heart of everything we do and continuously prioritise making it easier for financial institutions, start-ups, entrepreneurs and venture capitalists to conduct business and thrive.
“Adopting the latest technology and innovation reflects our culture, values and commitment to the Smart Dubai 2021 strategy and we fully believe the new digital onboarding journey will deliver client satisfaction supported by value add tools at every step.”
Link to new Digital Onboarding portal.
